Please choose your language:

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7

Bell Flavors & Fragrances EMEA | Combining great taste & sensational fragrance

Fragrance Trends 2020/21 by Bell Flavors & Fragrances EMEA: Ocean Vibes – Australian Inspiration – Planet Lover.

The inspiration for the fragrance trends 2020/21 is as familiar as it is mysterious: our fascinating planet. Based on three trend themes, the perfumers of Bell Flavors & Fragrances EMEA have created distinct olfactory interpretations for personal and household care products. "Ocean Vibes" symbolises the origin of life on Earth. "Australian Inspiration" celebrates the island continent, which is a magical destination for many people. The "Planet Lover" trend brings it all full circle. It is dedicated to fragrances that help preserve this beauty.  


Ocean Vibes

Soft sand under your feet. White crests that call to you. An expanse to the horizon. The depth that is home to the unknown. No other landscape pulls at you quite like the sea because it fills us with joy and is still teeming with secrets! "Ocean Vibes" moves right between happiness and mystery. A drop originates in spheres where luminous deep-sea creatures light the way. From there the bubble rises to the surface, joins the other millions and becomes a rolling wave, that carries everything in its path right to the coast. There the wave breaks and all that's left are shimmering shells it washed up on the beach. The fragrance compositions of the "Ocean Vibes" are just as varied as the oceans, ranging from delicate light notes and lively fresh ones to those of vibrating radiance.  


Australian Inspiration

Ranked among popular travel destinations and most recently in the cosmetics industry as A-Beauty, Australia is in vogue. The rugged outback, unique diving and surf spots, lively cities and a relaxed, positive attitude – these are typical associations with Australia. The trend fragrances with the theme "Australian Inspiration" take up these images and feelings and invite you on an olfactory journey across the impressive continent. On the one hand, fresh eucalyptus, soft sandalwood and warm herbal notes with leathery animal tones evoke the red earth of the inland with its exotic animals and mystical places like Uluru. On the other hand, light, fruity and floral fragrances provide a tangy contrast. Just like the metropolis of Sydney, they combine the feeling of pulsating vitality with the beauty of flowering gardens and the light-hearted lifestyle on one of the breathtaking sandy beaches.  


 Planet Lover

Sustainability and environmental friendliness are not only important, but they are also far-reaching ideas. For years, many fragrances of Bell EMEA have complied with the high standards of renowned ecolabels. With the "Planet Lover" trend Bell now focuses on another aspect of sustainability and translates it into fragrances. And in this case, less is more. This means keeping the number of ingredients on a minimal scale while still developing an exciting and balanced creation. Of course, this increases the development effort and brings new, complex challenges for our perfumers. But it's worth it. Eventually, this approach is not just a way to save resources when it comes to ingredients. It also reduces other factors that can harm the environment, e.g. packaging and the amount of transport needed. After all, we want our planet to remain a beautiful place for generations to come.

The creations of the Fragrance Trends 2020/21 are vegan and free from microplastics. Following the European regulation on cosmetic products, no animal tests have been carried out for their manufacture. All these attributes make them cutting-edge products that deliver an inspiring and environmentally friendly fragrance experience. To further expand the application fields of the trend fragrances, Bell’s perfumers are currently developing perfume oils that are suitable for certified natural cosmetics. 

 

Download Press Release (PDF)

General / Trade Shows

Bell at Fi Europe 2019

Leipzig, 24-10-2019

Bell Flavors & Fragrances EMEA focuses on functionality and innovation at Food ingredients Europe 2019 in Paris At this year’s Food ingredients Europe, the world’s leading food and beverage ingredients show...

Read more

General / Trade Shows

Bell at sepawa 2019

Leipzig, 16-10-2019

Bell EMEA Presents Latest Technology Developments and Environmentally Friendly Fragrances at the 2019 SEPAWA Congress From 23 to 25 October Bell Flavors & Fragrances EMEA presents environmentally friendly fragrances as well...

Read more

General / Trade Shows

UK Culinary Centre Opening

Leipzig, 01-10-2019

Bell Flavors & Fragrances EMEA opens culinary centre and office in UK Designed to encourage creativity, target culinary innovation and focus on regional product needs – Bell’s new culinary centre and...

Read more

General / Trade Shows

Bell partners with Gewandhausorchester Leipzig

Leipzig, 07-08-2019

Bell Flavors & Fragrances EMEA becomes part of the Gewandhausorchester Sponsors Club. With the start of the new Gewandhaus season 2019/20 Bell Flavors & Fragrances starts its engagement as official Classic Partner...

Read more

Innovation Fragrances

Fragrance Trends 2020/21

Leipzig, 10-12-2019

Fragrance Trends 2020/21 by Bell Flavors & Fragrances EMEA: Ocean Vibes – Australian Inspiration – Planet Lover. The inspiration for the fragrance trends 2020/21 is as familiar as it is mysterious: our fascinating...

Read more

Innovation Fragrances

Fragrance Trends 2019/20

Leipzig, 10-01-2019

Living Coral – Hemp – The New France – Me Time Looking at the fragrance trends of the new year, well-known themes with new interpretations will become very popular. Impulses can...

Read more

Innovation Fragrances

Laundry Care with a Good Conscience

Leipzig, 11-12-2018

Bell Flavors & Fragrances to Offer Encapsulation Benefits free of Plastics Laundry care technology is developing rapidly: As the growing trend towards convenience meets the rising demand for specialised products, quality...

Read more

Innovation Fragrances

Fragrance Trends by Mother Nature

Leipzig, 12-02-2018

From locally inspired scents to innovative citric notes – The upcoming years will provide a wide range of fragrances reflecting people’s desire for authenticity. According to Bell Flavors & Fragrances...

Read more

Enjoy Life with Bell

 

We go for the interplay between creativity and application technology that allows products to enjoy life with. Thus, we enrich people’s lives with our flavours and fragrances each and every day – all day long...

Read more

Innovation Flavours

Food & Flavour Trend Outlook

Leipzig, 11-02-2020

What is driving the food and beverage industry in 2020? Based on the constant evolution of the consumers’ aspirations for health & well-being, authentic and clean label products, the industry is...

Read more

Innovation Flavours

Clouding Module

Leipzig, 25-10-2019

Clouding Module for creating cloudy beers and beer mixers. The beer category is constantly evolving. It is driven by premiumisation, the ongoing health & wellness trend as well as an increasing...

Read more

Innovation Flavours

Chef Specials

Leipzig, 14-10-2019

Authentic beef flavour profiles for savoury product developments  Consumers are opting for convenient and healthy products to match their fast-paced urban lifestyle without wanting to compromise on great taste. The food...

Read more

Innovation Flavours

Hemp Megatrend

Leipzig, 10-09-2019

Inspired by Hemp - Taste solutions for authentic product innovations Hemp-based products are increasingly appearing in the food and drink sector. Its recent popularity can be mainly attributed to consumers' growing...

Read more